AI Insights · Timothy · October 2021
Top 5 Sports Apps on iOS in Australia Q3 2021
An overview of the performance metrics for the top 5 sports apps on iOS in Australia during Q3 2021, including downloads, revenue, and active users.
In Q3 2021, the top 5 sports apps on iOS in Australia demonstrated varied performance across downloads, revenue, and active users. Here's a closer look at their metrics:
Kayo Sports saw its weekly revenue peak at approximately $466K at the end of June, gradually declining to around $339K by the end of September. Weekly downloads fluctuated, reaching a high of 19K mid-July and dropping to around 11K by the end of the quarter. Active users showed a downward trend from 176K at the start of July to 164K by the end of September.
Optus Sport had significant fluctuations in weekly revenue, starting at $124K and experiencing a dip to $69K in mid-July before recovering to $107K by the end of September. Downloads peaked at 36K in early July, then stabilized around 5K towards the end of the quarter. Active users demonstrated an overall upward trend, starting at 58K and ending at approximately 50K.
UFC experienced a notable spike in weekly revenue in early July, reaching $209K, before dropping and stabilizing around $97K by the end of September. Downloads were highest in early July at 7.8K, then declined to around 1.4K by the end of the quarter. Active users peaked at 8.8K in mid-July and decreased to approximately 3.5K by the end of September.
NBA: Live Games & Scores displayed relatively stable weekly revenue, with minor fluctuations, peaking at $36K by the end of September. Downloads were steady, averaging around 1K weekly, with a slight peak at 3.5K in mid-July. Active users remained consistent, hovering around 70K throughout the quarter.
NFL Game Pass International showed a significant increase in weekly revenue starting from August, peaking at $31K in early September and stabilizing around $9K by the end of the month. Downloads saw a surge in early August, reaching 912, and then declined to around 463 by the end of September. Active users also increased, from 819 at the start of July to 1.5K by the end of September.
These metrics highlight the dynamic nature of user engagement and revenue generation for sports apps. For more detailed insights, visit Sensor Tower.